There’s a small hill behind our house that is apparently the site of a literal foxhole. 🦊
Currently residing within is this adorable skulk of fox pups, a discovery I made just before dusk this evening. Though I didn’t get close to them, they didn’t appear in any way bothered by my presence (or my oblivious goldendoodle’s persistently frenetic bounding about). If anything, the kits seemed curious.
ℹ️ Hiya! I previously published a slightly different version of this post a few years ago. That blog, The Value Metric, is no longer active
On Value for Value in Hiring
While casually debating hiring strategy with colleagues a few years ago, I laid out my value for value philosophy in a spirited dialogue about the company’s talent recruitment process. I delivered an impassioned speech about why the phrase “you get what you pay for” isn’t just lip service— it’s at the core of attracting and cultivating excellence. And to be clear: compensation comes in many forms, not just cash money.
Sometimes I get pulled into this overwhelmingly sober headspace where I’m like, “time is a construct, what is even reallllll.” Seriously — sober. Then nature pulls something simple yet awe-inspiring— like pushing along those yearly blooms on my weeping cherry tree, and those thoughts are replaced with something more like, “nature is beautiful, and the perception of time facilitates its appreciation.” Which, okay is a bit stream-of-consciousness-y and might not totally follow, but whatever.
I’m a sucker for descriptive language. And while lots of newfangled internet-borne slang doesn’t do it for me, there’s definitely some industry jargon that just slaps and gets right to the dang point. That’s right — bring on the marketing jargon, folks. 📊
Today’s walk down marketing jargon lane features a look at the customer journey, specifically: passion and friction points.
This snapshot was very nearly an afterthought. Even so, it’s meaningful to me, as it represents the all-encompassing expectation you feel when you’re about to do something you know is going to be amazing. You’ve been looking forward to arriving at the beach, and that 3-hour drive was brutal on your tailbone. But now you’re here, and you can’t wait to get to the other side of that dune.