Happy Halloween 🎃Continue reading “Pumpkin Season”
About 90 minutes north of NYC, there’s this gem of a waterfall that is a veritable leaf-peepin’ hotspot loved by locals and day-trippers alike. Nestled among the iconic, bucolic Catskill Mountains, Kaaterskill Falls is worth a visit, at least once, and definitely in the fall.
On the perks of working for a remote-first & global company
Pro: Claimed a couple of fresh stamps on my passport; visited Spain for the first time; visited EUROPE for the first time 😍
Con: Being away from family is always difficult, but when illness delays one’s transatlantic return by nearly a week… Oy. 🙃Continue reading “The old streets of Madrid”
Table of Contents
- What is Lifecycle Marketing?
- Customer-centered Strategy
- Core components of Lifecycle Marketing
- Mission & Purpose
- Tools to check out
P.S. – I originally published this post about Lifecycle Marketing to my team’s internal P2. I’ve made some changes to better adapt this content to my blog as well as to remove any sensitive bits or Automattic-specific details.
Got questions about P2 or working at Automattic? Feel free to ping me on LinkedIn!
Depending on the organization and its structure, exactly where direct Lifecycle Marketing responsibility begins and ends can be a gray area. In some cases, Lifecycle Marketing is entirely or in part referred to as Customer Marketing. This discipline largely overlaps with Lifecycle but, in practice, is often much narrower in scope—focused more on the product or its specific features versus the whole of the customer experience. Some schools of thought include pre-conversion audience touchpoints under Lifecycle, while others view pre-conversion as a completely different (though related) area.
ℹ️ For this brain dump of a post, I’m focusing on Lifecycle in terms of post-signup touchpoints, only.Continue reading “What is Lifecycle Marketing?”
There’s a small hill behind our house that is apparently the site of a literal foxhole. 🦊
Currently residing within is this adorable skulk of fox pups, a discovery I made just before dusk this evening. Though I didn’t get close to them, they didn’t appear in any way bothered by my presence (or my oblivious goldendoodle’s persistently frenetic bounding about). If anything, the kits seemed curious.Continue reading “Fox Pups”
ℹ️ Hiya! I previously published a slightly different version of this post a few years ago.
That blog, The Value Metric, is no longer active
On Value for Value in Hiring
While casually debating hiring strategy with colleagues a few years ago, I laid out my value for value philosophy in a spirited dialogue about the company’s talent recruitment process. I delivered an impassioned speech about why the phrase “you get what you pay for” isn’t just lip service— it’s at the core of attracting and cultivating excellence. And to be clear: compensation comes in many forms, not just cash money.Continue reading “Value for Value”
I have a . . . lot of miscellaneous food photos that I’ve pretty much never looked at again after taking them. Here is one of them.Continue reading “Photo Challenge – Week 4: congee”
Want to make more sales? Stop focusing so GD much on sales.Continue reading “So … not getting enough sales? You might be doing it wrong.”
Sometimes I get pulled into this overwhelmingly sober headspace where I’m like, “time is a construct, what is even reallllll.” Seriously — sober. Then nature pulls something simple yet awe-inspiring— like pushing along those yearly blooms on my weeping cherry tree, and those thoughts are replaced with something more like, “nature is beautiful, and the perception of time facilitates its appreciation.” Which, okay is a bit stream-of-consciousness-y and might not totally follow, but whatever.Continue reading “Photo Challenge – Week 3: Weeping Cherry Blossoms”
For better or for worse, I am the de facto photographer for many of my extended family members’ special occasions.Continue reading “Photo Challenge – Week 2: Family Favors”