The Passion in Friction: A Totally SFW Marketing Brain Dump
I’m a sucker for descriptive language. And while lots of newfangled internet-borne slang doesn’t do it for me, there’s definitely some industry jargon that just slaps and gets right to the dang point. That’s right — bring on the marketing jargon, folks. 📊
Today’s walk down marketing jargon lane features a look at the customer journey, specifically: passion and friction points.