The Passion in Friction: A Totally SFW Marketing Brain Dump

I’m a sucker for descriptive language. And while lots of newfangled internet-borne slang doesn’t do it for me, there’s definitely some industry jargon that just slaps and gets right to the dang point. That’s right — bring on the marketing jargon, folks. 📊

Today’s walk down marketing jargon lane features a look at the customer journey, specifically: passion and friction points.

Let’s define passion points and friction points.

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