Kaaterskill Fall(s)

About 90 minutes north of NYC, there’s this gem of a waterfall that is a veritable leaf-peepin’ hotspot loved by locals and day-trippers alike. Nestled among the iconic, bucolic Catskill Mountains, Kaaterskill Falls is worth a visit, at least once, and definitely in the fall.

Sony A7ii ▪️ 28-700mm @ 28mm ▪️ f22, 1/6s

The old streets of Madrid

On the perks of working for a remote-first & global company

Pro: Claimed a couple of fresh stamps on my passport; visited Spain for the first time; visited EUROPE for the first time 😍

Con: Being away from family is always difficult, but when illness delays one’s transatlantic return by nearly a week… Oy. 🙃

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What is Lifecycle Marketing?

Table of Contents

P.S. – I originally published this post about Lifecycle Marketing to my team’s internal P2. I’ve made some changes to better adapt this content to my blog as well as to remove any sensitive bits or Automattic-specific details.

Got questions about P2 or working at Automattic? Feel free to ping me on LinkedIn!

Broad Strokes

Depending on the organization and its structure, exactly where direct Lifecycle Marketing responsibility begins and ends can be a gray area. In some cases, Lifecycle Marketing is entirely or in part referred to as Customer Marketing. This discipline largely overlaps with Lifecycle but, in practice, is often much narrower in scope—focused more on the product or its specific features versus the whole of the customer experience. Some schools of thought include pre-conversion audience touchpoints under Lifecycle, while others view pre-conversion as a completely different (though related) area.

ℹ️ For this brain dump of a post, I’m focusing on Lifecycle in terms of post-signup touchpoints, only.

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Fox Pups

There’s a small hill behind our house that is apparently the site of a literal foxhole. 🦊

Currently residing within is this adorable skulk of fox pups, a discovery I made just before dusk this evening. Though I didn’t get close to them, they didn’t appear in any way bothered by my presence (or my oblivious goldendoodle’s persistently frenetic bounding about). If anything, the kits seemed curious.

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Value for Value

ℹ️ Hiya! I previously published a slightly different version of this post a few years ago.
That blog, The Value Metric, is no longer active

On Value for Value in Hiring

While casually debating hiring strategy with colleagues a few years ago, I laid out my value for value philosophy in a spirited dialogue about the company’s talent recruitment process. I delivered an impassioned speech about why the phrase “you get what you pay for” isn’t just lip service— it’s at the core of attracting and cultivating excellence. And to be clear: compensation comes in many forms, not just cash money.

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Photo Challenge – Week 3: Weeping Cherry Blossoms

Sometimes I get pulled into this overwhelmingly sober headspace where I’m like, “time is a construct, what is even reallllll.” Seriously — sober. Then nature pulls something simple yet awe-inspiring— like pushing along those yearly blooms on my weeping cherry tree, and those thoughts are replaced with something more like, “nature is beautiful, and the perception of time facilitates its appreciation.” Which, okay is a bit stream-of-consciousness-y and might not totally follow, but whatever.

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