I’m a sucker for descriptive language. And while lots of newfangled internet-borne slang doesn’t do it for me, there’s definitely some industry jargon that just slaps and gets right to the dang point. That’s right — bring on the marketing jargon, folks. 📊
Today’s walk down marketing jargon lane features a look at the customer journey, specifically: passion and friction points.
Let’s define passion points and friction points.
Continue reading “The Passion in Friction: A Totally SFW Marketing Brain Dump”
This snapshot was very nearly an afterthought. Even so, it’s meaningful to me, as it represents the all-encompassing expectation you feel when you’re about to do something you know is going to be amazing. You’ve been looking forward to arriving at the beach, and that 3-hour drive was brutal on your tailbone. But now you’re here, and you can’t wait to get to the other side of that dune.
Continue reading “Weekly Photo Reflection Challenge – Week 1: Expectation”