Depending on the organization and its structure, exactly where direct Lifecycle Marketing responsibility begins and ends can be a gray area.
Category Archives: Marketing Brain Dump
So … not getting enough sales? You might be doing it wrong.
Want to make more sales? Stop focusing so GD much on sales.
The Passion in Friction: A Totally SFW Marketing Brain Dump
Today’s walk down marketing jargon lane features a look at the customer journey, specifically: passion and friction points.