Depending on the organization and its structure, exactly where direct Lifecycle Marketing responsibility begins and ends can be a gray area.
A few years ago, while casually debating hiring strategy with colleagues, I laid out my value for value philosophy in what ended up being a rather spirited dialogue about the talent recruitment process.
Want to make more sales? Stop focusing so GD much on sales.
Today’s walk down marketing jargon lane features a look at the customer journey, specifically: passion and friction points.