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kristinaquinones.com

SaaS CX Expert + Sometime Photographer + Doer of Things

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Tag Archives: customer experience

What is Lifecycle Marketing?

Depending on the organization and its structure, exactly where direct Lifecycle Marketing responsibility begins and ends can be a gray area.

Posted byKristina QuinonesMay 31, 2022May 31, 2022Posted inMarketing Brain DumpTags:customer experience, growth marketing, lifecycle marketing, marketing 101Leave a comment on What is Lifecycle Marketing?

Value for Value

A few years ago, while casually debating hiring strategy with colleagues, I laid out my value for value philosophy in what ended up being a rather spirited dialogue about the talent recruitment process.

Posted byKristina QuinonesDecember 17, 2021May 31, 2022Posted inLeadership Brain DumpTags:customer experience, leadership, value for valueLeave a comment on Value for Value

So … not getting enough sales? You might be doing it wrong.

Want to make more sales? Stop focusing so GD much on sales.

Posted byKristina QuinonesAugust 26, 2021December 26, 2021Posted inMarketing Brain DumpTags:customer experience, growth marketing, marketing 1011 Comment on So … not getting enough sales? You might be doing it wrong.

The Passion in Friction: A Totally SFW Marketing Brain Dump

Today’s walk down marketing jargon lane features a look at the customer journey, specifically: passion and friction points.

Posted byKristina QuinonesAugust 17, 2021Posted inMarketing Brain DumpTags:customer experience, growth marketing, marketing 101, product market fit2 Comments on The Passion in Friction: A Totally SFW Marketing Brain Dump
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